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Your story can change the world.

Own Your Story, Reinvent YourSELF and Design A Limitless Life

Story Alchemy: Turn Your Stories to GOLD

Own Your Story, Gain Bold Confidence and Transform Limiting Beliefs. Learn to craft a magnetic brand story that magnetizes your message.

Breakthrough to Your Next Level

I coach purpose-driven leaders to help them own their story, build confidence and self-worth, step into their gifts and manifest a dream life and business that is authentic and filled with joy. From The Crysalis Podcast to our Healing Retreats, we provide a safe space to reinvent yourself through coaching, events and courses.

Build Brand Impact and Income

For over 17 years, I’ve consulted for major corporations, talented artists and established entrepreneurs to help them build brand authority through comprehensive marketing and public relations strategies. Scale your impact, magnetize your message and get featured in the media!


Ready to manifest abundance, less overwhelm, monetize your passions, scale your business or create passive income streams? Whether you’re just starting out or looking to revamp an existing business, we’d love to help. We create customized consulting packages to fit your business needs.

Transform your STORY into GOLD.

HELLO, I’m Crystal Willis! I’m a story alchemist, Marketing & Media Maven, and Transformational Coach

I believe our stories have the power to heal, transform and MASSIVELY impact others. My clients’ stories (as well as my own stories) have been seen by millions around the globe in outlets like USA Today, Forbes, Marie Claire, Essence, and countless others. I believe everyday people can make a huge difference, be seen around the world, and get featured – and you don’t have to be a celebrity or a millionaire. As a trauma survivor, entrepreneur and Celebrity Publicist turned coach and strategist, I know what it’s like to start from rock bottom…

Coaching to Elevate Your Impact and Income

I left my Fortune 500 corporate job to work through my trauma, get clear on what made me happy, travel the world and build a life and business I love. I help purpose-driven creatives to bring their gifts to the world by tapping into the power of their stories, shifting their mindset and providing accountability. Unleash the power within you, step into a bold new life and career. If you know you need a “kick in the pants”, coaching is the best option for us to work together:

Corporate Consulting

From large-scale celebrity red carpets, to million-dollar capital expansion and team building projects, I’ve helped a diverse portfolio of creative professionals and corporate brands solve complex business and branding needs. From concept to completion, we execute from the foundation of brand story and mission, to achieve your next level expansion.

Courses & Training Programs

We’ve all got to start somewhere, so I’m tapping into my knowledge and expertise to give you easy-to-digest training in areas related to harnessing the power of your story, getting in front of your ideal audience, and how to step fully into your purpose. Start here with my most recent training: “Publicity Secrets Masterclass: Essentials to a Successful PR Campaign”

Media Magnet Accelerator

Enrolling Now! Four-week crash course on how to pitch and secure media features and build your brand with publicity! Get Instant Access to the Course!

“I’m so thankful for your publicity services! It’s been a blessing seeing some of my first articles being put out! Your team is on it! I’ve been receiving DMs related to your efforts.


“My coaching sessions with Crystal were so valuable. We worked on strengthening my divine power, reaffirming my sensuality, reminding myself that I have a lot to offer the world. I will work with her again.”

Linda Eaves

“In just a short amount of time, Crystal was able to take me from tired to inspired. The clarity I felt after our session was so energizing and uplifting.”

Amanda Stone

The Crysalis Podcast

Let’s work together to breakthrough to your next level.

The success you envision is just around the corner. Get clarity, gain confidence and take up space! If you’re curious about how I can help you: